Demanding Digital


The Rise of the Digitally Discerning Consumer


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The UK is becoming a nation of digitally discerning consumers and citizens who are willing to act if their high expectations are not met. In this report, we explore consumers’ attitudes and experiences of digital services, including what drives them to embrace digital technology and what causes them to disengage.


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Digitally discerning consumers are piling on the pressure. We explore what it takes to get the digital journey right.

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